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Design freedom
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08/05/2008
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New lighting technologies that support more sophisticated user interfaces and persuasive branding are critical for OEMs seeking to differentiate high tech products in today’s increasingly competitive markets.
Whilst products that are seen to be different can secure better margins for their vendors, today’s discerning consumers need to see appreciable value in the differentiating features on offer. This is a tough situation for product developers in all areas, including high technology.
Today, where OEMs have access to similar components and manufacturing capability at similar pricing, market success depends on the ability of designers to create features that differentiate their product.
Design LED believes that aspects such as industrial design, styling and branding are critical areas where OEMs can – and must – deliver tangible added value. Moreover, advanced lighting solutions are critical to addressing these opportunities effectively. These can provide an easy, low cost way to create products with high visual impact.
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Author
Iain Kyle
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