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Miracle workers
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26/02/2008
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For many electronics manufacturers, distribution is more than about just shifting boxes. Distributors help them create demand for their products, find new design in opportunities and help potential customers understand the benefits of using one manufacturer’s line card over another. The distribution channel helps manufacturers communicate with and ‘touch’ end customers in the hope that they will build their product around the manufacturer’s offering.
In fact, the distributor’s role of providing stocking and logistics programmes to all types of customers has not really changed. And yet distributors continue to enhance and refine these processes as they represent a competitive differentiation. It’s all about recognising that every customer has specific needs.
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Author
Mike Richardson
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