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Differentiation by design
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18/01/2008
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The consumer electronics market is a challenging place in which to do business. Products need to be brought to market quickly and at the right price. Not only that, products need to look good and to hit the market at the right time in order to maximise sales potential.
UK digital tv set top box manufacturer TVonics has made an impression in the market with its stylish, functional, energy efficient products. The company’s design team cites pcb design as a key factor in its ability to bring innovative, reliable products to market quickly.
TVonics has successfully differentiated itself in this highly competitive market by offering stylish products with good energy efficiency ratings. Achieving these goals means adhering to strict design criteria at board level, particularly for form factor and power consumption. Products also offer class leading signal reception and are designed for cost effective manufacture.
What is more, the company sets itself challenging development time scales. For example, the MDR-200 digital tv receiver – a significant redesign of an existing product – was taken from drawing board to manufacture in just four months.
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Author
Phil Mayo
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