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Cadence to sponsor Sauber F1
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14/01/2008
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Cadence has announced a sponsorship and technology partnership with the BMW Sauber F1 team. As part of the deal, the BMW Sauber F1 team will use Cadence technology to develop the next generation of its F1 cars.
“Formula 1 is a high-tech discipline,” said BMW’s director of motorsport Dr Mario Theissen. “It demands the control and coordination of hundreds of parameters simultaneously and the precise execution of every step. Cutting edge technology is a crucial success factor and … we are delighted that a strong partner such as Cadence will collaborate and partner with us.”
“We are proud to become an official supplier to the BMW Sauber F1 team and we are excited about this long term partnership, where we will work closely with both the teams of BMW Sauber F1 and the Formula BMW of BMW Motorsport,” said Craig Johnson, corporate vice president of marketing and strategy for Cadence Design Systems.
Cadence and BMW Motorsport will also join forces and leverage their extensive experience for the development of new advanced design flows and reference methodologies for automotive system development.
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Author
Graham Pitcher
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